St. Luke’s Hospital
Deliverables
- Internal Brand Development
- Strategic Consulting
- Print + Digital Collateral
If you build it, they will come
Working as the lead designer on a robust creative team, we worked with St.Luke’s Hospital System to develop an internal brand that boosted employee engagement, helped draw in new talent from across the country, and built strategic initiatives to make staff feel appreciated, cared for, and heard.
Hand-in-hand with the St. Luke’s leadership and HR team, we came up with the name ‘Care Out Loud’ and the visual feel of that brand was developed and deployed across print campaigns, digital assets [both internal and external], and signage throughout the multi-campus hospital system.
The St. Luke’s brand guidelines were used as a compass, and were the point of reference for every design decision on my end. Having the brand/marketing team and stakeholders available for critiques and discussions was key in providing assets that fell within their brand “feel” and also had the oomph to hit their engagement percentage targets and talent acquisition numbers.
These are three looks (each mark included fully-developed creative) that were pitched to the St. Luke’s team.
These are three looks (each mark included fully-developed creative) that were pitched to the St. Luke’s team.
Our Recognition Strategy
At St. Luke’s, our mission is clear. Together, we improve the health of people in the communities we serve. As we partner with our communities to provide exceptional, patient-centered care, we know a culture that’s supportive of and empowering to our employees is essential. This is where recognition comes in.
Recognition at St. Luke’s is called Care Out Loud. The Care Out Loud brand echoes the accessibility and people-focus of our corporate brand, and reinforces the compassion that’s inherent in our work. It communicates that recognition is a part of the care we give each other every day.
Our Recognition Strategy
At St. Luke’s, our mission is clear. Together, we improve the health of people in the communities we serve. As we partner with our communities to provide exceptional, patient-centered care, we know a culture that’s supportive of and empowering to our employees is essential. This is where recognition comes in.
Recognition at St. Luke’s is called Care Out Loud. The Care Out Loud brand echoes the accessibility and people-focus of our corporate brand, and reinforces the compassion that’s inherent in our work. It communicates that recognition is a part of the care we give each other every day.
The Care Out Loud internal brand book has a final co-branding sign-off which shows the relationship between the two brands.
