hey there, i'm cal
I’m 
a designer who loves turning big, fuzzy ideas into polished, shippable products. Brand craft, product thinking, and code, served with a smile.
My Pillars
I’ve worked in a variety of arrangements—full-time, contract, ad agency, embedded serving external clients, distributed teams, and more. No matter the situation, my modus operandi is usually…
01
Don’t be a butthole
We are all here working towards the same goal, so let’s move toward a solution in lockstep. I’m not a dancing monkey, and I don’t think you are either.
02
Think outside of the box
Sometimes the answer is staring us in the face; sometimes it’s no-clipped into another dimension. Let’s get weird, dial it in, and keep stakeholders happy.
03
Perfect is the enemy of good
Great design solves the problem, not every possible refinement. Past a point, extra polish adds little, so ship the strong concept, gather feedback, and iterate.
04
Creativity won’t clock in
Sometimes you got it, sometimes you need to take a walk. “Creativity is not the finding of a thing, but the making something out of it after it is found.”
Experience
I’ve learned a lot from every project and job I’ve held. I’ve also learned a lot outside of my resume, but here is my obligatory buzzword cemetery.